Recently we were in New York City for the launch of “fathom,” the 10th Carnival brand. I had a chance to catch Arnold Donald, the President and CEO of Carnival Corporation and Tara Russell, the President of fathom, and ask them a couple questions about the brand.
Arnold Donald, President and CEO of Carnival Corporation
1. How did this brand, fathom, come about? Arnold: It started from just a general idea of the fact that we have 80 million plus passenger cruise days a year. What could we possibly do to take advantage of all that human spirit, all of that human human connection, and do even more good with it? It was just a wide open question. Then we connected with Tara Russell, who is the president of fathom and Global Impact Lead for the corporation. She just signed last night. Now, she is an employee. In any event, I connected w