In an unprecedented marketing move, Carnival Corporation is introducing three television shows for major networks to air beginning Oct.1, 2016 on ABC, NBC and The CW. The goal is simple: to utilize the broadh reach of network television to promote cruising and its 10 lines.
All three programs will air on Saturday mornings with an impressive 80 individual episodes scheduled across a 12 month period, and the shows are hosted by personalities to match. On ABC will be “Ocean Treks with Jeff Corwin,” on NBC, “The Voyager with Josh Garcia” and on The CW, “Vacation Creation” hosted by “In Living Color” star and comedian Tommy Davidson and YouTube celebrity Andrea Feczko.
Sizzle reels for all three shows have been released in video, hosted at my Popular Cruising YouTube channel and embedded below.
“We are excited to launch our first original TV programs and to share compelling content and stories with millions of people,” said Arnold Donald, CEO of Carnival Corporation. “We have taken great care to develop TV shows that we believe families and people of all ages will truly enjoy watching, with interesting stories, charismatic hosts and spectacular video, showing how much fun people have traveling the world by ocean on our fleet of more than 100 cruise ships. The shows will also help dispel outdated myths about cruising and expose a much broader consumer audience to why cruising is the fastest growing segment of the vacation industry.”
No longer only primetime for cartoons, Saturday mornings are now considered ideal for family-friendly lifestyle programming, making them the perfect period to extensively feature Carnival Cruise Line, Fathom, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK).
When asked how it differs from previous product placement and televised endeavors, John Padgett, chief experience and innovation officer for Carnival Corporation, explained, “While there have been and are other travel-related shows, we are confident that with almost 80 original episodes that will rotate over a span of the next 12 months, the new experiential series will use compelling and authentic storytelling to not only entertain, but educate and inspire viewers to travel the world specifically through cruising.
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“With the unprecedented diversity of families, ports, stories and ships for viewers to connect with, we’re confident that we will expose a much broader and inclusive consumer audience to the pleasures of cruising, increase value perceptions and stimulate vacation demand.”
This bold new approach is all part of Carnival Corp.’s broader strategy to expose more people to cruising and have them consider the travel form, especially with the shows launching ahead of the industry WAVE season, when bookings are greater during t
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