Personally, I’m a huge fan of anything that targets new cruisers to discover just how much fun sailing the oceans of this world can be, and Carnival Corporation & plc has rolled out an interesting new initiate that will attempt to do just that.
Carnival Corporation has introduced the “World’s Leading Cruise Lines Marketing Challenge”, named after the Corporation’s umbrella name for member lines that include Carnival Cruise Lines, Costa Cruises, Cunard Line, Holland America Line, Princess Cruises, and Seabourn,
The Challenge targets consumers who are new to cruising with a newly-redesigned website designed to educate consumers about the evolution of modern cruising, and to dispel the myths of cruising. Equally important, the campaign encourages consumers to work with a travel agent to find the line, ship and voyage that’s right for them. Starting November 24, 2014, you too can participate.
Nearly 22 million people will have taken a cruise this year, but amazingly, only 3.3 percent of North Americans will take a cruise. For cruise lines, attracting the “non-cruiser” is proving to be vitally important.
“Across our portfolio of nine brands and more than 100 cruise ships visiting over 700 destinations around the world, Carnival Corporation ca