There is no longer a clear predomination of the cruise market driven by baby boomers. Millennials (Generation Y) and Generation Z are swiftly moving in, and the discussion at Seatrade Cruise Global 2016 included the burgeoning groups far more than in previous years.
The State of the Global Cruise Industry panel kicked off the conference, and at the forefront of statistics shared was an update on adults interested in taking a cruise in the next two years. 34 percent remain baby boomers (aged 50-68), but remarkably 32 percent are millennials (aged 18-35), of which I myself, at 32, am squarely included. In fact, there are now more millennials than baby boomers, and we make up the single largest group of travelers in North America.
Illustrating millennial influence on the industry were my own social media efforts to Periscope the conference via live video, which were featured, unbeknownst to me ahead of time, in the “Generation Y-2-Z Social Media Innovation: Live Streaming, Content Sharing + Viewer Engagement = Capitalizing on Opportunity” panel. The slide below, shared courtesy of presenter Thomas Buchte, features my “How You Can Follow Seatrade Cruise Global Live on Periscope” article URL and a screen grab of one of my Periscope tweets from my Popular Cruising Twitter account.
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