Announced today at the Institute of Culinary Education in New York City, Holland America Line is partnering with the popular “America’s Test Kitchen” television program to bring instructional cooking experiences onboard. The cruise brand is already a sponsor of the TV show, and this new collaboration takes the synergy to the next level.
Watch all about it in video above.
To make it happen, the Culinary Arts Center will be converted to mimic the “America’s Test Kitchen” functioning galley set, where show-trained chefs will host culinary demonstrations and interactive classes, focusing on everything from shaping Asian dumplings to perfecting pie crust. This will take the television program, which is broadcast by over 350 domestic stations, onboard for cruise guests to now enjoy. Naturally, episodes of “America’s Test Kitchen” as well as “Cook’s Country” will be played on stateroom televisions 24 hours a day, too.
“’America’s Test Kitchen’ will bring a new take on cooking classes at sea that spans not only recipes but also the science of the cooking process. Its mission is to determine the best methods, ingredients and cooking tools — and now these discoveries will be shared with our guests,” said Orlando Ashford, president of Holland America Line. “We provide our guests with tremendously immersive and authentic experiences to enrich their travel, and ‘America’s Test Kitchen’’s commitment to delivering a quality culinary experience with a focus on learning is a perfect match.”
Onboard programming will include 45-minute demos and 90-minute workshops. The former will incorporate prerecorded video, live instruction, taste testing and recipe samples, and the latter will teach a particular skill set such as Cake Decorating or Homemade Pasta. Other demos in development are Asian Dumplings, Cooking for Two, We Love Chocolate, Everything Salmon, Getting to Know Chiles, Flavors of the Mediterranean, Meatless Monday Meals and New Italian Favorites.
First to receive “America’s Test Kitchen” will be the Westerdam on October 18 heading to Mexico and Nieuw Amsterdam on November 13 in the Caribbean. Fleet-wide rollout is expected by June 2017.
“This is an incredible opportunity for fans of ‘America’s Test Kitchen,’ and food lovers in general, to immerse themselves in the Test Kitchen experience,” said David Nussbaum, CEO of “America’s Test Kitchen.” “The classes on board Holland America Line ships will feature our famous foolproof recipes designed to be repeated and enjoyed long after the voyage has ended. We are excited that Holland America Line is helping ‘America’s Test Kitchen’ reach more enthusiastic home cooks through this onboard experience.”
As a brand, “America’s Test Kitchen” is about developing the best recipes and cooking techniques, reviewing the best equipment and cookware and tasting ingredients on behalf of home chefs. Its recipes and reviews are also published in “Cook’s Illustrated” and “Cook’s Country” magazines, cookbooks and online.