Carnival Cruise Line recently redesigned its website with the help of SapientNitro, a division of Publicis.Sapient, to present a fresh take on voyage searches, and it has been recognized with a Digiday Signal Award in the Best Sales Automation Tools & Platform Category to boot. So, let’s take a look at what makes it so effective.
As a web developer, I always appreciate innovative user interfaces and particularly ones that employ the KISS (Keep It Simple Stupid) approach. Not only does the Carnival search succeed on both counts, it’s visually intriguing as well. After all, the redesign has been dubbed “Fun Voyage” as it perfectly conveys the perpetual brand promise of fun from start to finish with captivating images.
“Searching for the right cruise vacation can be challenging — especially for those who have never cruised before — so we set out to create a more immersive search tool that makes planning for a cruise vacation more inspiring,” said Christine Esteve, vice president – e-commerce for Carnival Cruis
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