Cruise Lines International Association (CLIA) has released its 2016 Asia Cruise Trends study, and a number of interesting findings are had within, not the least of which is a 24 percent increase from 2014 to 2015 in sourcing Asian passengers, with 2.08 million in 2015 alone. What is particularly interesting is what can be gleaned from the raw data and how it applies to AIDA Cruises’ and other lines’ new endeavors in the region.
As one would expect, there are now more cruises offered in the region aboard more cruise ships and cruise lines. For 2016, 1,560 voyages are scheduled, up 43 percent from last year, and 60 ocean ships will ply Asian waters, up 15 percent from 2015. Of those, 14 operate year-round, and, in fact, AIDA Cruises is looking to become one of them.
Come April 2017, the primarily German brand will deploy its AIDAbella (pictured above) in China throughout the year as a so-called “cruise vacation Made in Germany” for the Chinese market. The