Who’s excited about the launch of Viking Cruises first oceangoing cruise ship, Viking Star? I am.
Nine months from now, Viking will christen Viking Star in Bergen, Norway and usher in a brand-new era of cruising. It sounds like marketing double-speak, but it’s true: Viking is sailing into uncharted waters here. They are, after all, a river cruise line that has had an extraordinary streak of success with their trendsetting Viking Longships that first set sail in 2012. Since then, Viking has embarked on a campaign of aggressive expansion and brand-awareness, with advertisements on television and in print. Whenever I tell someone about river cruising, the brand recognition is instantaneous: Viking is synonymous with river cruising in the same way that Kleenex is with facial tissue. Perhaps it’s not the most elegant analogy, but it’s accurate.
Viking Star, in the flesh. This builder’s model gave us a great impression of this 928-guest ship during her unveiling in Los Angeles in May of 2013. Photo © 2013 Aaron Saunders
Of course, a successful river cruise line branching out into ocean cruising would make news regardless, but it’s what Viking plans to do with their ship – and product, and itineraries – that
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